College of Business Colloquium: One Researcher’s Journey through the Entrepreneurial Mindset

Photo courtes of: www.rudebaguette.com

Photo courtes of: http://www.rudebaguette.com

One Researcher’s Journey through the Entrepreneurial Mindset

Thursday March 6, 2014 / 11:00-11:50 am / BUS 310

by
Linda Plank
Professor of Marketing
Marketing Department
College of Business
Ferris State University

Synopsis: A recap of interviews with retail entrepreneurs who share their information usage during the startup phase of their businesses.