20th Century Print Ads Aimed at Women Cultural Event

The Office of Multicultural Student Services will be hosting a guest speaker on Thursday, March 1st from 11:00-11:50am in the University Center Room 213 as part of Women’s History Month. Professor Pasquale Di Raddo will be presenting “20th Century Print Advertisements Aimed at Women.” Sexually alluring, attempted manipulation of female consumers using the medium of print advertising (magazine and newspapers for the most part) has a long history. Images used in such ads often contain unrealistic and unbelievable physical traits, aimed at pleasing men, and may send out ‘mixed messages’ (fat vs. thin; dependence vs. independence; young vs. old). The final goal, of course, is the selling of the said products marketed. Finally, the absence of minorities in most of such advertisements is noted.

For more information, please contact OMSS at omss@ferris.edu or call 231-591-2617. 

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